The 2012 Harris Poll EquiTrend (EQ) study has assessed 1,500 brands across more than 127 product categories to identify 15 that have flexed their staying power “muscle” year after year and ranked No. 1 in their respective categories every year since 2005, when the current EquiTrend methodology began. On the list are “mega-brands” that, in essence, came to define their respective categories, like Coca-Cola, Craftsman, Gatorade and Life Savers. They have significant staying power because each bra...